Publishing Expo reports a 14% growth in dedicated Publishing Expo visitors and a total of more than 6,000 attendees (including cross-overs) over 2 days.
** 14% INCREASE IN DEDICATED PUBLISHING EXPO VISITOR NUMBERS**
** CO-LOCATING EVENTS DELIVER ADDITIONAL 3,773 VISITORS**
** OVER 6,000 TOTAL ATTENDEES OVER 2 DAYS**
The results of Publishing Expo suggest good news for the Publishing sector
Publishing Expo is the UK’s only event dedicated to shaping the future of publishing, and if the results of the 2011 event are anything to go by, that future is looking good.
Under the new ownership of UBM Live, Publishing Expo was injected with a wealth of new features, new content, a move to a new and larger venue at Earls Court 2, and re-positioned and branded as focusing as much on the new digital channels for publishing as well as traditional print. The results of this rejuvenation are clear: 14% more dedicated Publishing Expo visitors attended the 2 day event at Earls Court 2.
Co-locating events deliver additional benefit
Also, new for 2011 was the Publishing Expo co-location with UBM’s flagship event for the marketing, media and advertising industry: Technology For Marketing & Advertising, and launch event Online Advertising & Affiliate Expo. Together, the 3 events created a holistic media, marketing, publishing and advertising marketplace.
Very much independent shows with their own halls, entrances, brands and marketing campaigns, the three shows complemented one another perfectly, and enabled exhibitors to see a wider selection of relevant visitors, and for attendees, everything they needed was in one place, whether they worked in publishing, marketing or advertising.
In fact, 3,773 additional visitors attended Publishing Expo from the co-locating UBM events (3,047 TFM&A; 460 OA&A; 266 International Confex – another UBM event that took place in Earls Court 1).
Group Event Manager for all three events, Natasha Berrow, says:
“Feedback from all three events has been truly overwhelming, far surpassing our expectations, with many commenting on the ‘fantastic’ buzz across all the shows, the volume of big brands out in force plus of course the sheer number of visitors across the 2 days. The record visitor numbers and onsite rebookings across all events reinforces our vision of a one-stop-shop for an industry that is thriving and thirsty for the very latest tips, techniques, solutions and networking.”
Feedback from visitors gathered onsite and through social media monitoring demonstrated that this event really is the one to attend for anyone working in the Publishing industry.
“What a great event! It gave me real insight into many areas of publishing. I took the opportunity to make contacts and talk to lots of people in the industry. The seminars were the highlight!”
Graphic Designer – Francis Lincoln Publishing
“Publishing Expo has exceed my expectations!”
Editor – Aspect News
“The seminar theatres are great, providing good quality content and it’s great to be able to hear and see properly at this type of event!”
Owner – Skoobe Books
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Notes to Editor:
Photography
A selection of photographs from Publishing Expo 2011 are available. If you require any images to support this release please email victoria.hardiment@ubm.com.
About UBM Live
UBM Live is a leading international provider of integrated media solutions. Working throughout various market sectors including Air Traffic Control, Care, Customer Management, Digital Marketing, Energy, Facilities Management, Fire, Health & Safety, Interiors, Leisure, Security and Venues, UBM Live produces a wide range of exhibitions, awards & events, publications, conferences, digital products and directories.
Amongst its brands, UBM Live boasts: ATC Global, Decorex, IFSEC, Interiors, International Confex, Internet World, TFM&A and The National Business Awards. UBM Live’s brands also have international replication in China, India, South Africa and UAE. UBM Live is part of United Business Media Limited (LSE: UBM.L), one of the world’s leading business media companies which employs more than 6,500 people in more than 35 countries. For more information go www.ubm.com
Press Contact: Victoria Hardiment, Tel: +44 (0)20 7234 8734, email: victoria.hardiment@ubm.com.