Although a lot of planning, time and effort is used when opening a retail business, one of the areas very often overlooked is the provision of carrier bags. The type of carrier bag could influence a customer’s opinion of the store – the materials used and the colour all matter as these factors will build the company brand.

When the owner or manager of a retail outlet wants to buy plastic carrier bags, the first consideration may be the cost. However, it is possible to purchase good quality carrier bags which are designed to reflect a store’s image, without breaking the bank.

A carrier bag with a unique design will attract attention and will be associated with the company name. Any store which wants to be recognised as selling high quality merchandise should provide free carrier bags which are of a high standard and are noticeable by the public. The provision of a well designed carrier bag should be a part of the company marketing campaign, providing brand advertising with each sale. The colour and material used to make a carrier bag should reflect the store’s image, with feminine colours and designs for a ladies boutique and modern, bright colours for a store which mainly targets younger people.

Wholesale plastic carrier bags are available in a number of colours and designs, at reasonable prices when purchased from an established, reputable supplier. Paying a little more for a unique design often maximises return on investment, as part of a marketing campaign.